About us

Juan Antonio Ferre

I consider it a privilege to be part of the international team at Fruit Market International. Together with my other Spanish colleagues, Jose and Darijus, we all work from our office at Mercalicante in Alicante. They support FMI España in the area of conventional trade. I myself am "Mister Fair by Nature", a superlative organic brand that markets organic fruit and vegetables. See https://www.fairbynature.com

It’s great being able to do this from the very heart of Spanish fresh produce - Alicante. It gives me ample opportunity to build and maintain sustainable relationships with Spanish organic growers. It allows me not only to ensure the best products for our customers but also to be close to my family as well! I appreciate the fact that I have the opportunity to be in balance both professionally and privately in order to achieve the best results.

I derive a lot of inspiration from my other passion: cycling! The sport has taught me a lot, such as respect for nature, perseverance and especially to never give up when the going gets tough! Through my years of experience in the organic sector, I’ve established close relationships with Spanish and other international organic growers, which enables me to supply our customers with the very best organic products. To me, each new day in the organic sector like climbing a mountain pass; it’s always a wonderful challenge that ends with great satisfaction. Organic, Fair and Climate Neutral - that’s what we pedal at Fair by Nature! 

To fully focus on our mission at Fair by Nature, we work together with FMI España, who take care of administrative and financial settlement and support.