FMI is starting the summer season by launching a juicy new brand: THE LIME KING!
We have developed this new line in collaboration with our Brazilian partners as a new and exciting addition to our Lime range. This ties in with our philosophy of expanding our collection to supplement our popular ‘classic Royal Fresh’ and ’energizing Toro Verde’ brands. In this way, we are responding to our customers’ needs, wishes and qualities by providing them with the best possible full-product and full-service solution when it comes to all things Limes.
The wild freshness of limes
THE LIME KING enables us to again guarantee the supply of the best quality limes from our permanent suppliers in Brazil. Since we are one of the major players in the ‘Jungle of Limes’, the name of our brand is meant to be playful and tongue-in-cheek, i.e. “We are The King of Limes!” This new brand breathes new life into the old slogan ‘The wild freshness of limes’ and we are focussing on the wholesale market and food service industry. So all that’s left is to wish you a wonderfully refreshing summer!